Showing new work helps display several qualities that current and potential clients want to see.
New photos for your business show that you are in fact still working. You especially want photographs if you are in a project based business where you can show how things are progressing. If you just show the end result, you lose out on a lot of potential that comes from displaying the time and effort that went into your project.
New photographs show that you are consistent, regularly sharing new photos helps create a sense that you are active and people want to work with you. Consistency also helps people know when to seek out new photos of your work, or they know that every Tuesday they will get an email from you with new photos. When someone comes to your website, or maybe gets that email from you, they want to see new work. Consistency assists in emphasizing the idea of an active business that is still working to grow and progress into the future.
Exploring New Ideas & Styles
New photographs help you show the world that you are exploring new ideas and styles or approaches through your work. Once you are good at what you do in a general sense, people want to see that you aren’t just doing the same old thing all the time. Your business might be known for a very specific look or approach, but if there is a loss in interest or use you may be out of luck. Photographs can also certainly bring new light to past projects and even help revive a past style or approach that you would like to see again in the future.
The above ideas should assist you in having a better initial understanding of the potential benefits of consistently getting new photographs taken of and for your business. That is, if you want to be seen as an active and growing business.